I love taking showers at night

@cartdabart

3.7M followers · usually 165.5K views a post

Views

780.7K

Likes

69.1K

Comments

1.4K

Shares

2.4K

SoundTikTok sound · Beethoven's "Moonlight"(871109)

View velocity

+188.1K views over 14.7d · ~12.8K/day · 13 observations

Promoted product

BASE Body Works Shampoo and Conditioner

Base Body Works offers a range of body care sets that are perfect for anyone looking to enhance their skincare routine.

Why it worked

The video uses humor and relatable (or exaggerated) scenarios to create a strong contrast between different personal hygiene habits, making the product recommendation feel like a natural conclusion for the 'ideal' group.

Summary

The video contrasts different showering habits, categorizing people as "normal," "gross," and "absolute legends." The "absolute legends" segment highlights the use of BASE Body Works shampoo, conditioner, and body wash for maintaining cleanliness and a pleasant scent.

Structure

1Normal people shower at night
2Gross people don't shower often
3Absolute legends shower twice a day
4Absolute legends use BASE Body Works products

Original caption

which type of person are you? #fyp #foryoupage #viral #trend #trending

More from @cartdabart

Product placement

BASE Body Works Shampoo and Conditioner: ACTS - it is used to wash hair, making it moisturized, smell good, and look its best. Removing it would change the outcome of the hair washing process. BASE Body Works Body Wash: ACTS - it is used to wash the body, making it clean and smell good. Removing it would change the outcome of the body washing process.

On-screen text

normal people: gross people: absolute legends:

Transcript

I love taking showers at night. Going to bed feeling clean and smelling good is the absolute best. Gross people: Yeah, I shower in the morning. I love going to bed just fucking stinking up the sheets. Normal people: Night showers are the best. I never get my sheets dirty or smell bad and I always wake up feeling and looking my best. Gross people: Ah, I shower like once or twice a month. I just love smelling like a heap in a pile of hot fucking dog shit. Absolute legends: Yeah, I shower about twice a day. And when I do, I use the all natural, no additive, amazingly scented BASE Body Works shampoo and conditioner. This shampoo and conditioner duo right here ensures that my hair is always moisturized, always smells good, and always looks its best. And I also pair this up with the BASE Body Works body wash, so that way I never smell, and I'm always getting all of the fine woman.