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218Silent UGCCuriosity Gap hookCreator Economy
Hook
Something about this wallpaper was brought to my attention and now I can’t unsee it so it’s coming down. Do you see it?
@greybirchdesigns
506.6K followers · usually 5.4K views a post
Views
1.1M
Likes
5.3K
Comments
339
Shares
90
Why it worked
The video uses a relatable 'can't unsee it' hook and a visual mystery to encourage viewers to watch until the end to see the husband's reaction.
Summary
A woman removes wallpaper from a wall in her home after noticing a pattern she finds bothersome. Her husband walks into the room, looks at the wall, and reacts with surprise.
Structure
- 1Creator peels wallpaper off a wall
- 2Creator asks if the viewer sees the issue
- 3Husband enters the room
- 4Husband looks at the wall and reacts
On-screen text
Something about this wallpaper was brought to my attention and now I can’t unsee it so it’s coming down. Do we see it?
Original caption
Once you see it you can’t unsee it 😆
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