NEW LULULEMON

@lexi_occhipinti

1.3K followers · usually 389 views a post

Views

50.5K

Likes

2.2K

Comments

37

Shares

905

SoundTikTok sound · A refreshing, fashionable and funky guitar song(1135075)

View velocity

+6.2K views over 23.2d · ~269/day · 5 observations

Promoted product

Lululemon

27 videos22 creators

Why it worked

The video leverages the excitement of a grand opening for a popular brand, combined with a sense of urgency ('RUNNN') and aspirational lifestyle content, to drive engagement and interest.

Summary

Two women visit the grand opening of a new Lululemon store at Tanger Outlets in Myrtle Beach, South Carolina. The video showcases the store's interior, merchandise, and the excitement of shoppers on opening day.

Structure

1Introduction to the new Lululemon store opening
2Exterior shots of the Tanger Outlets location
3Interior shots of the store and merchandise
4Shoppers browsing and the overall atmosphere
5

Original caption

Grand opening day 🤩 the new lululemon at tanger outlets in myrtle beach is HUGE. RUNNN 🏃‍♀️✨ #tangeroutlets #lululemon #myrtle #grandopening #myrtlebeach

More from @lexi_occhipinti

Product placement

Lululemon: ACTS - its interface is operated (storefront is entered and browsed), it generates or edits something (clothing is displayed and purchased), a visible result comes from it (shopping bags are shown). Removing it would change what happens in the video. Tanger Outlets: APPEARS - it is the location where the Lululemon store is situated. Removing it would not change what happens in the video.

Call to action

RUNNN

On-screen text

NEW LULULEMON Myrtle Beach Tanger Outlets Today is their GRAND OPENING!!

Transcript

NEW LULULEMON Myrtle Beach Tanger Outlets Come with us to check out the new lululemon storefront at Tanger Outlets in Myrtle Beach, South Carolina Today is their GRAND OPENING!!

PSA: If you’re heading to the Target, check the Ulta section ASAP. 🏃‍♀️💄👀 #My

16.6Kviews@lexi_occhipinti