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The video likely worked due to its niche appeal to coffee enthusiasts and its satisfying ASMR-like preparation process. The use of common ingredients and a familiar brewing method makes it relatable and shareable.

The video shows someone preparing a coffee drink using Cafe Bustelo instant coffee and Celtic sea salt. They add the coffee grounds and salt to a moka pot, then assemble it to brew.

Cafe Bustelo Espresso Instant Coffee: it ACTS - it is used to make coffee. Removing it would change what happens in the video. Celtic Sea Salt: it ACTS - it is used as an ingredient in the coffee. Removing it would change what happens in the video.