Keep your eyes on Indiana. 10 days without power.

@karensemergencyprepardns

58.4K followers · usually 2.3K views a post

Views

50.8K

Likes

1.4K

Comments

107

Shares

346

SoundTikTok sound · Century of Drums

Why it worked

The post leverages a sense of urgency and fear by highlighting a real-world crisis, prompting viewers to reflect on their own vulnerability and the need for preparedness.

Summary

This post highlights a severe power outage in Indiana, detailing the resulting looting, sickness, and dwindling supplies. It urges viewers to consider their own preparedness for similar emergencies.

Structure

1Power outage in Indiana
2Consequences: looting, sickness, lack of supplies
3Questioning viewer readiness
4Call to prepare
5Universalizing the threat

On-screen text

Keep your eyes on Indiana. 10 days without power. Looting has started, people are getting sick and supplies are running out. If it happened to you, would you be ready? If not, get ready. Today it's someone else. Tomorrow, it could be you.