BIGODE

The video likely worked due to its focus on a common beauty concern ("bigode chinês") and providing a clear, visual demonstration of how to address it using makeup. The use of on-screen text to label the products and steps makes it easily understandable, even without audio.

The video shows a woman demonstrating makeup techniques to cover what is referred to as "bigode chinês" (nasolabial folds). She applies illuminator, concealer, and translucent powder to her face, blending them with a makeup sponge.