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All breakouts
801Talking HeadHow-To hookHealth
Hook
To illuminate,
@clarinsofficial
640.1K followers · usually 4.1K views a post
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3.2M
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7.1K
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Why it worked
The video effectively demonstrates the product's use and benefits through a clear, visual application, making it relatable and aspirational for viewers interested in makeup.
Summary
A woman demonstrates the application of Clarins Skin Illusion All-in-One Concealer. She applies the product to key areas of her face, including under the eyes, chin, and nose, to conceal dark circles and highlight her features for a naturally lit look.
Structure
- 1Introduction of the concealer
- 2Application under eyes and on face
- 3Blending the concealer
- 4Showcasing the product again
Product placement
Skin Illusion All-in-One Concealer: ACTS - its interface is operated (applied to face), it generates a visible result (conceals dark circles, highlights face). Removing it would change what happens in the video.
Original caption
To illuminate, @ Maartje applies a lighter shade in three key areas: the inner corner, outer corner, and under the eye to cover dark circles. She also places it on highlight points like the chin, the sides of the nose, and the center of the forehead. One concealer, applied with intention, for a naturally lit, awake look. #SkinIllusion #ClarinsMakeup #MakeupTips
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