I got to taste-test some brand new Heinz flavors

@melizzablack

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Promoted product

Heinz

Discover what’s new at Heinz®. New products, exciting flavors, great collabs and more.

4 videos4 creators

Why it worked

The video leverages a high-profile event (D23) and a fun, interactive brand experience (custom sauce creation) to make a standard product launch feel like an exclusive, engaging activity.

Summary

The creator visits the Heinz booth at the D23 Disney fan event to sample four new globally-inspired sauces. She also uses a custom sauce machine to create and taste her own unique Heinz sauce blend.

Structure

1Introduction to new Heinz flavors at D23
2Tour of the themed photo spots for each sauce
3Sampling the new sauce collection
4Creating a custom sauce using the Heinz Remix machine

Original caption

#HeinzPartner @heinz is coming to the Disney universe 🤩 and I got a taste at #D23: The Ultimate Disney Fan Event!! Comment which sauce you want to try 👀 @Disney D23

More from @melizzablack

Product placement

Heinz (a) ACTS: the creator tastes their new sauces, uses their custom sauce machine, and reviews the flavors. Removing it would change the entire video. Disney (b) APPEARS: the event is D23, the Disney fan event. Removing it would change the setting but not the product being promoted.

Call to action

Comment which sauce you want to try

On-screen text

I got to taste-test some brand new Heinz flavors and even create my own custom sauce with Heinz at D23: The Ultimate Disney Fan Event Heinz brought four new globally-inspired flavors to their booth at D23 for us to be some of the first to try and some of the flavors are so surprising! but first we got to take some fun photos and videos in front of the photo spots inspired by each of the four new sauces Brauhaus Mustard Maple Sweet Chili Blackberry Bourbon Barbecue and Orange Mojo then I picked up my flavor ferry of sauces to try I was so excited to also get the chance to create my own custom sauce I wanted a savory flavor so I chose ketchup and mayo for the base and added roasted garlic and buffalo and now it's time to taste test! I have to say I was so impressed with myself and my custom sauce but my favorite had to be Heinz's new Blackberry Bourbon Barbecue sauce the blackberry added the perfect balance of sweet to the savory I'm so excited to see what Heinz has in store next stay tuned!

Transcript

I got to taste-test some brand new Heinz flavors and even create my own custom sauce with Heinz at D23: The Ultimate Disney Fan Event. Heinz brought four new globally-inspired flavors to their booth at D23 for us to be some of the first to try and some of the flavors are so surprising! But first we got to take some fun photos and videos in front of the photo spots inspired by each of the four new sauces: Brauhaus Mustard, Maple Sweet Chili, Blackberry Bourbon Barbecue, and Orange Mojo. Then I picked up my flavor ferry of sauces to try. I was so excited to also get the chance to create my own custom sauce. I wanted a savory flavor so I chose ketchup and mayo for the base and added roasted garlic and buffalo. And now it's time to taste test! I have to say I was so impressed with myself and my custom sauce. But my favorite had to be Heinz's new Blackberry Bourbon Barbecue sauce. The blackberry added the perfect balance of sweet to the savory. I'm so excited to see what Heinz has in store next. Stay tuned!