DILL PICKLE MAC AND CHEESE!?

@landrie.cole

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SoundTikTok sound · original sound - landrie.cole

Promoted product

Annie's Super!Mac

Enjoy a big dill of flavor and protein in every serving! Limited Edition Annie's Protein SUPER! Mac Dill Pickle naturally flavored

Why it worked

The video taps into a popular and somewhat controversial flavor combination (dill pickle mac and cheese) and presents it in an engaging, visually appealing way with clear product demonstration and personal endorsement.

Summary

The creator showcases three different Annie's Super!Mac mac and cheese flavors, including a limited edition Dill Pickle variety. She prepares and tops them differently before taste-testing and recommending them as a delicious and easy meal option.

Structure

1Introduction of Dill Pickle Mac and Cheese concept
2Showcasing three Annie's Super!Mac flavors
3Preparing and topping each flavor differently
4Taste-testing each flavor
5

Original caption

#Ad @Annie's Homegrown 💚 Dill pickle lovers, you NEED to try Annie’s limited-edition Dill Pickle Super!Mac! 🥒🧀 Creamy, cheesy, and packed with that tangy dill pickle flavor, it’s such a fun twist on classic mac & cheese. Save this for your next easy lunch or dinner idea! #AnniessMacAndCheese #DillPickleMacAndCheese #MacAndCheese #EasyMeals

More from @landrie.cole

Product placement

Annie's Homegrown (brand): Appears as packaging for mac and cheese products. Removing it would change what happens in the video as it is the focus of the demonstration. Annie's Super!Mac White Cheddar (product): Acts as one of the mac and cheese flavors being prepared and tasted. Removing it would change what happens in the video. Annie's Super!Mac Protein Dill Pickle (product): Acts as one of the mac and cheese flavors being prepared and tasted. Removing it would change what happens in the video. Annie's Super!Mac Aged Cheddar (product): Acts as one of the mac and cheese flavors being prepared and tasted. Removing it would change what happens in the video.

Call to action

run to Walmart or Target or even order it on Amazon

On-screen text

DILL PICKLE MAC AND CHEESE!?

Transcript

Dill pickle mac and cheese!? This is my Mac and cheese flight. Today I'm partnering with Annie's to feature their limited edition Dill Pickle Super!Mac. We're doing three different flavors and dressing them all up differently. We're doing the Super!Mac White Cheddar for that one. We're doing toasted bread crumbs and hot honey. And in the middle we have the Dill Pickle Super!Mac. And I'm actually gonna leave this one alone because I'm feeling like it's gonna have the perfect amount of flavor as is. And then for the Super!Mac Aged Cheddar, I'm gonna be adding ketchup. Did anyone else do this as a kid or was it just me? Okay, the flight is done. Let's get to taste testing. First, I'm gonna try the Aged Cheddar and ketchup. Wait, that's so nostalgic. Next, I'm gonna try the White Cheddar with bread crumbs and hot honey. Wait, the bread crumbs give that such a nice crunch. And last but certainly not least, I finally get to try the limited edition Dill Pickle Super!Mac. I'm going in for another bite. I'm so glad I didn't end up adding anything to that. That is so delicious and has the perfect amount of dill. I also love the fact that Annie's is made with organic pasta. So I feel really good about giving the rest of this for dinner tonight. This is limited edition. So if you wanna try it out, you better run to Walmart or Target or even order it on Amazon. Whole supplies last. Dinner's ready.