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12.0Talking HeadHow-To hookCreator Economy
Hook
Victoria's Secret makeup
@helenafarstad
30.6K followers · usually 14.5K views a post
Views
170.7K
Likes
42.8K
Comments
72
Shares
897
Why it worked
The video likely worked due to its aesthetic appeal and the aspirational nature of the "Victoria's Secret" brand association, even though no specific product was promoted.
Summary
The video shows a young woman with long, dark, wavy hair applying makeup. She is wearing a white robe and has a necklace with a heart pendant. The text "Victoria's Secret makeup" appears on screen.
Structure
- 1Woman with makeup
- 2Applying makeup
- 3Touching hair
- 4Looking at camera
Product placement
Victoria's Secret (brand): appears as on-screen text and is mentioned in the caption. Removing it would not change what happens in the video.
On-screen text
Victoria's Secret makeup
Original caption
Who wants a makeup tutorial? #victoriassecret @Victoria's Secret #makeup #glowymakeup #girly @victoriassecret_uk #vsmakeup
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