Why it worked
The video likely performed well due to its relatable and aesthetically pleasing "nighttime routine" format, common on TikTok. The use of ASMR-like sounds and close-ups on the products and application process would have contributed to its watchability and engagement.
Summary
The creator demonstrates a nighttime skincare routine, starting with removing makeup using Garnier and Nivea micellar waters, followed by applying toner and body oil. The routine concludes with applying mascara.
Structure
- 1Start nighttime routine
- 2Remove makeup with micellar water
- 3Apply toner
- 4Apply body oil
- 5Apply mascara
Product placement
Garnier Micellar Cleansing Water (acts: removes makeup, cleanses skin; removing it would change the video)
NIVEA Micellar Water (acts: removes makeup, cleanses skin; removing it would change the video)
TIZIT Multi Skin Toner (acts: tones skin; removing it would change the video)
Naturium Multi-Skin Nourishing Body Oil (acts: moisturizes skin; removing it would change the video)
KVD Beauty Mascara (acts: applies mascara to lashes; removing it would change the video)