Night

@helenafarstad

34.8K followers · usually 12.6K views a post

Views

325.5K

Likes

47.2K

Comments

144

Shares

1.0K

SoundTikTok sound · original sound - dxrkk_audiozz

Promoted product

KVD Beauty Mascara

KVD promotes artistry without boundaries, rejecting conventional beauty standards + sameness, with high-pigment, high-performance makeup to fill your toolkit with secret weapons for limitless creativity. We make bold, waterproof, smudge-proof, and extended wear makeup using breakthrough vegan ingredients.

Why it worked

The video likely performed well due to its relatable and aesthetically pleasing "nighttime routine" format, common on TikTok. The use of ASMR-like sounds and close-ups on the products and application process would have contributed to its watchability and engagement.

Summary

The creator demonstrates a nighttime skincare routine, starting with removing makeup using Garnier and Nivea micellar waters, followed by applying toner and body oil. The routine concludes with applying mascara.

Structure

1Start nighttime routine
2Remove makeup with micellar water
3Apply toner
4

Original caption

Night time routine🤍 #nighttimeroutine #skincare #asmrsounds

More from @helenafarstad

Product placement

Garnier Micellar Cleansing Water (acts: removes makeup, cleanses skin; removing it would change the video) NIVEA Micellar Water (acts: removes makeup, cleanses skin; removing it would change the video) TIZIT Multi Skin Toner (acts: tones skin; removing it would change the video) Naturium Multi-Skin Nourishing Body Oil (acts: moisturizes skin; removing it would change the video) KVD Beauty Mascara (acts: applies mascara to lashes; removing it would change the video)