Are dot cakes still relevant? 🤔

@carrieberkk

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Promoted product

dot cakes

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2 videos2 creators

Why it worked

The video taps into a current trend (dot cakes) and addresses a common question about whether the hype has died down, making it relatable and engaging for viewers interested in food trends.

Summary

The creator questions if "dot cakes" are still relevant and decides to try them from Butterfield Market. After tasting both vanilla and red velvet flavors, she concludes they are definitely worth the hype, preferring the vanilla.

Structure

1Questioning the relevance of dot cakes
2Purchasing dot cakes from Butterfield Market
3Tasting the vanilla dot cake
4Tasting the red velvet dot cake

Original caption

has the DOT CAKE hype died down?? 🤔 @Butterfield Market #dotcakes #Foodie #nyc

More from @carrieberkk

Product placement

DOT CAKES: ACTS - The video reviews and tastes these cakes. Removing the name would change what happens in the video. Butterfield Market: APPEARS - The market is mentioned as the place where the cakes were purchased. Removing the name would not change what happens in the video.

Call to action

don't walk to Butterfield to get these before they sell out again.

On-screen text

Are dot cakes still relevant? I was at Butterfield Market this weekend, and I noticed that there are actually a lot more dot cakes available, so I was wondering if the hype died down. Luckily, now that they're available, I actually get to try them and let you guys know if it's worth the hype. So this is the vanilla one. I'm gonna be like all the other influencers and just cut out a little circle in the center. Very aesthetically pleasing. Okay, I'm gonna try it. Definitely sweet, but the frosting is very tasty. I don't really care for the chocolate. I'm gonna save this one for later. But I do wanna see what the red velvet looks like. Ooh, it looks very moist. Really good. But I like the vanilla better. I've also always just been a vanilla girl, so maybe I'm biased. Definitely worth the hype. don't walk to Butterfield to get these before they sell out again.

Transcript

Are dot cakes still relevant? I was at Butterfield Market this weekend, and I noticed that there are actually a lot more dot cakes available, so I was wondering if the hype died down. Luckily, now that they're available, I actually get to try them and let you guys know if it's worth the hype. So this is the vanilla one. I'm gonna be like all the other influencers and just cut out a little circle in the center. Very aesthetically pleasing. Okay, I'm gonna try it. Definitely sweet, but the frosting is very tasty. I don't really care for the chocolate. I'm gonna save this one for later. But I do wanna see what the red velvet looks like. Ooh, it looks very moist. Really good. But I like the vanilla better. I've also always just been a vanilla girl, so maybe I'm biased. Definitely worth the hype. don't walk to Butterfield to get these before they sell out again.