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175Talking HeadDirect Question hookLifestyle
Hook
What if your candle could smell AND look good?
@fotoncandle
293.4K followers · usually 5.8K views a post
Views
1.0M
Likes
18.8K
Comments
98
Shares
5.6K
Why it worked
The video taps into the desire for aesthetically pleasing and sensory home decor, offering a unique and customizable candle experience. The "soft sell" approach, focusing on the visual and olfactory appeal, makes it highly shareable and aspirational.
Summary
The video demonstrates how to create a unique candle by pouring scented sand into a decorative bowl, adding wicks, and lighting them. It highlights a "Caramel Cashmere" scent and directs viewers to purchase from FOTONCANDLE.COM.
Structure
- 1Introduce the concept of a dual-purpose candle
- 2Pour scented sand into a decorative bowl
- 3Add wicks to the sand
- 4
Original caption
The coziest fall candle 🍂 #fotoncandle #pearledcandle #candle #candlover #fyp
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