Why it worked
The video uses a narrative structure to present a crime scene illustration, drawing viewers in with the mystery and visual depiction of evidence. The sequential reveal of details and the eventual discovery of Lindsay create suspense.
Summary
This animation depicts a crime scene investigation. A character named Patrick enters a room, observes signs of violence, and then proceeds outside to find Lindsay on the ground.
Structure
- 1Patrick enters the room
- 2Patrick observes blood and a disturbed bed
- 3Patrick goes downstairs and through the kitchen
- 4Patrick exits to the backyard
- 5Patrick finds Lindsay on the ground
Product placement
Azget Industries: ACTS - creates the crime scene illustration. Removing it would change what happens in the video. Lindsay Clancy: APPEARS - is the subject of the crime scene illustration. Removing her name would change what happens in the video.
On-screen text
Lindsay Clancy crime scene illustration
Part 3
Azget Industries
AFTER
AFTER GETTING A KEY
FROM ONE OF
THE KIDS' ROOM,
HE UNLOCKS
THE DOOR
AND GOES
AFTER TAKING
ONE OR
TWO STEPS INTO
HE CAN SEE BLOOD
ON THE FLOOR EVERYWHERE.
HE ALSO NOTICES THE
BED PUSHED AWAY
FROM THE WALL
AND THAT THE
WINDOW IS OPEN.
HERE'S
SOME EVIDENCE PHOTOS
OF THE ROOM
THAT NIGHT.
REALIZING
THE SEVERITY
OF THE SITUATION,
PATRICK QUICKLY
GOES DOWNSTAIRS
TO
HE CUTS THROUGH THE
KITCHEN TO GO
TO THE BACK SIDING
WHEN HE GETS OUTSIDE,
HE STARTS LOOKING
OVER TOWARDS THE
BEDROOM
WINDOW
AND SEES
AND SEES LINDSAY LAYING
ON THE GROUND
AND RUSHES OVER