Testing out

@sharn_obrien

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SoundTikTok sound · original sound - sharn_obrien

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+473 views over 4.1d · ~116/day · 4 observations

Promoted product

CeraVe Hydrating HA Water Gel

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

Why it worked

The video effectively uses a native mention strategy by integrating a product review into a relatable "skincare find" narrative. It highlights key benefits and addresses a common concern (lightweight hydration for oily skin) with a clear demonstration, making the product desirable without an overt sales pitch.

Summary

The creator reviews the new CeraVe Hydrating HA Water Gel, highlighting its lightweight texture and hydrating properties. She demonstrates its application and explains its benefits, noting it's available exclusively at Chemist Warehouse.

Structure

1Introduction and purchase at Chemist Warehouse
2Showcasing the CeraVe Hydrating HA Water Gel
3Demonstrating application and texture
4

Original caption

My latest Chemist Warehouse skincare find: @CeraVe’s NEW Hydrating HA Water Gel. 💧 If you love lightweight hydration like me, but still want that plump, bouncy skin feel, this one is worth a look. Developed with Dermatologists and available exclusively at Chemist Warehouse. 💙 #cerave #ceravewatergel #skincare #developedwithdermatologists AD

More from @sharn_obrien

Product placement

CeraVe (skincare brand) ACTS - the product is demonstrated and reviewed, its benefits are explained, and its packaging is shown. Removing it would change the video's topic and purpose. Chemist Warehouse (retailer) APPEARS - it is shown as the place where the product was purchased. Removing it would not change the video's topic or purpose, but would remove context about where the product was obtained.

On-screen text

Testing out CeraVe's NEW moisturiser CeraVe Hydrating HA Water Gel 💧 Hyaluronic Acid + 3 Essential Ceramides Ceramide Booster Technology Developed with dermatologists. Exclusively at Chemist Warehouse.

Transcript

You guys know I love a good lightweight moisturiser so obviously I had to race to Chemist Warehouse for CeraVe's NEW moisturiser. CeraVe's NEW hydrating HA water gel. It contains hyaluronic acid with 3 essential ceramides. Ceramide booster technology to lock moisture into your skin, keep aggressors out and strengthen your skin barrier. Unlike a lot of other lightweight water gels that just disappear when you put them on your skin, this gives you 3 days of plumping hydration in 3 seconds. So if you're oily or acne-prone but still need proper hydration, this is such a good lightweight option. Developed with dermatologists and exclusively at Chemist Warehouse. So consider this your sign to add back in lightweight hydration to your routine.