My pre event

@sharn_obrien

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Promoted product

Vaseline body oils

Why it worked

The video effectively combines a relatable problem (dry winter skin) with a visually appealing solution (radiant glow from body oils), using a soft-sell approach with clear demonstrations and readily available products.

Summary

The creator shares her pre-event winter skincare routine, focusing on two Vaseline body oils for hydration and a radiant glow. She demonstrates applying the Cocoa Radiant Body Oil after showering and the Vanilla Glow Shimmer Body Oil for a finishing touch, highlighting their benefits for dry winter skin.

Structure

1Introduction of pre-event winter essentials
2Step 1: Eye mask application
3Step 2: Lip scrub and mask application
4Step 3: Vaseline Cocoa Radiant Body Oil application
5Step 4: Vaseline Vanilla Glow Shimmer Body Oil application

Original caption

Winter might be my favourite season for fashion, but definitely not for my skin. ❄️✨ To keep that healthy summer glow all winter long, the @Vaseline Aus & NZ Body Oils have me covered. I apply the Original Body Oil straight after my shower, then finish with the Vanilla Glow Shimmer Body Oil before heading out for the prettiest, healthy glow. ✨ Available now at Woolworths, Big W and Chemist Warehouse. #VaselineANZ #VaselineBodyOil #WinterGlow #BodyCare #ad

More from @sharn_obrien

Product placement

Vaseline Intensive Care Cocoa Radiant Body Oil: ACTS - applied to skin for moisturizing and glow. Removing it would change the video's demonstration. Vaseline Vanilla Glow Shimmer Body Oil: ACTS - applied to skin for glow and shimmer. Removing it would change the video's demonstration.

Call to action

Available now at Woolworths, Big W or Chemist Warehouse.

On-screen text

My pre event winter essentials. Step 1: Eye mask Step 2: Lip scrub + mask Step 3: The most important one Vaseline body oils Vaseline Cocoa Radiant Body Oil Apply straight after showering than a standard moisturiser v Locks in moisture better than a standard moisturiser v Vaseline Vanilla Glow Shimmer body oil The finishing touch v Catches the light beautifully v Healthy, radiant glow v Contain 100% Pure Replenishing Oils Lightweight v Non-greasy v Fast absorbing v Available now at Woolworths, Big W or Chemist Warehouse.

Transcript

Goodby lotions, hello body oils. These are my pre event winter essentials. Step 1: Eye mask to hydrate and wake up those under eye bags. Step 2: Lip scrub and mask. We want our lips to be nice and kissable, so I always prep them before makeup. Okay, and this is probably my most important step. Vaseline body oils. Every single time you see me dressed up, I have body oil on. So first I use the Vaseline Cocoa Radiant Body Oil all over, ideally straight after showering to solve that scaley dry winter skin because oils are typically even better than a standard moisturiser. Okay, and then for the finishing touch, I'll go in with the Vanilla Glow Shimmer body oil to anywhere that's actually going to be exposed and catch the light beautifully. It gives the most stunning golden glow without looking glittery or over the top. They're infused with 100% pure replenishing oils, but still have a lightweight, non-greasy, fast absorbing texture that absorbs quickly. Available now from these retailers.