The skincare ritual

@sharn_obrien

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SoundTikTok sound · original sound - sharn_obrien

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+337.0K views over 4.2d · ~79.3K/day · 5 observations

Promoted product

Estée Lauder Advanced Night Repair

2 videos2 creators

Why it worked

The video effectively leverages the creator's expertise as a dermal therapist to build trust and authority, while seamlessly integrating product demonstrations into a relatable "skincare ritual" narrative. The focus on "consistency over chasing trends" resonates with viewers seeking long-term solutions rather than fleeting fads.

Summary

The video showcases a nighttime skincare routine using Estée Lauder's Advanced Night Repair products. The creator, a dermal therapist, explains the steps and benefits of using the essence, serum, and eye cream as part of her consistent skincare regimen.

Structure

1Introduction to turning 28 and focusing on skincare consistency
2Step 1: Cleanse and prep with Estée Lauder Advanced Night Repair Essence
3Step 2: Treat and repair with Estée Lauder Advanced Night Repair Serum
4

Original caption

Choosing consistency over chasing skincare trends ✨ #EsteeLauder #AdvancedNightRepair #ANR #ad @Estée Lauder

More from @sharn_obrien

Product placement

Estée Lauder Advanced Night Repair (ACTS - used as part of a skincare routine, demonstrated application, benefits described; removing it would change the video's focus and demonstration) | Estée Lauder Advanced Night Repair Eye Lift + Sculpt (ACTS - used as part of a skincare routine, demonstrated application, benefits described; removing it would change the video's focus and demonstration)

On-screen text

The skincare ritual I'm taking into 28 step 1: cleanse + prep. BIO-EXOSOME TECHNOLOGY Inspired by in-clinic exosome treatments. 500+ PEPTIDES Skin micro-messengers that support recovery, resilience & hydration. step 2: treat + repair. WITH CHRONOLUX™ POWER SIGNAL TECHNOLOGY Supports skin's natural renewal. step 3: target the eye area. 2HA VOLUME FILLER + 2 HA WEIGHTS Plumps + hydrates. HEXAPEPTIDE-8 Supports a visibly lifted, sculpted eye areas step 4: seal. step 4: seal. Consistency > chasing trends.

Transcript

I've just turned 28 and this is the skincare ritual I'm taking into my next chapter. As a dermal therapist, the more I learn about skin, the more interested I've become in understanding what's actually worth keeping in my routine long-term. After a massive day of celebrating, I start my ritual by cleansing, then I go in with the new Advanced Night Repair Essence with bio-exosome technology, inspired by in-clinic exosome treatments. It's infused with over 500 peptides, skin micro-messengers that support recovery, resilience & hydration. Next is my Advanced Night Repair serum with Chronolux™ Power Signal Technology. Supports skin's natural renewal. I finish my treatment steps with the Advanced Night Repair Eye Lift + Sculpt. It combines 2HA volume filler + 2 HA weights of hyaluronic acid to help plump and cushion the look of fine lines, plus Hexapeptide-8 to visibly lift and sculpt. I then seal everything in with a moisturizer and call it a night because as I move into my late 20s, I am much more interested in consistency than chasing trends.