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Campaign Discussion Notes
Open Questions to Ask Them
1. Exact launch date (and confirm if it's been moved earlier)
2. Final number of reels per month (and how many extra for launch)
3. Is creative defined included in the scope?
4. Who is posting?
5. Do they expect monthly analytics reporting?
6. Final confirmed budget
7. When can they approve the first concepts
8. Revision rounds - will it be 2 rounds for everything, or just the initial campaign?
Our action items
Send revised concept by Wednesday
Check internally if we can handle costing + analytics
Follow up on brand assets (they said they'd send)
Compile the questions above and send over to client
Turn this into a follow-up email to a client
Draft: client follow-up email
Subject: Quick recap + next steps from our call today
Hey [name],
Thanks so much for jumping on the call today - super excited about this campaign! Just wanted to send over a quick recap to make sure we're all on the same page, and a few things we'd love to clarify with you.
What we heard aligned on:
• Concept #2 is the winner - totally agrees, it has way more energy
• We'll make sure every reel grabs attention in the first 2 seconds (no slow opening!)
• Millions on the table
• Potential not just concrete vibe, with 'Apollon' as inspiration
• We'll send over the revised concept this Wednesday
• We've also created 3 sample reels for you to sign-off before we go full steam ahead
• A few quick things to confirm when you can:
1. Launch date - we had Sept 8 in our notes but heard it might be moving earlier? Just want to lock this in so we can plan back-end assets.
2. Best month - we're hearing 10-12 month or 3-6 month, plus extra for launch. What's the final number you're thinking?
3. LinkedIn posts - are they the 4 post/month definitely part of this or?
4. Posting - what if you like to handle posting everything, or will your team take care of that side?
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