My makeup artist showed me this hack

The video leverages a common household item (toothpaste) in an unexpected way for a beauty tool, creating a "life hack" that is visually interesting and potentially useful, driving curiosity and shares.

The video demonstrates a hack for cleaning a makeup sponge using Colgate Prevident 5000 toothpaste and baking soda. The toothpaste is squeezed onto the sponge, scrubbed with a toothbrush, then baking soda is added and rubbed in before rinsing.

Colgate Prevident 5000 Rx Only Sensitive toothpaste: it is squeezed onto a makeup sponge and scrubbed with a toothbrush. This is an ACTS placement. Removing it would change what happens in the video. Baking soda: it is poured onto a makeup sponge and rubbed in. This is an ACTS placement. Removing it would change what happens in the video.