I cannot believe I found this on Poshmark

@bethanyschmidt

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1.7M

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2.8K

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SoundTikTok sound · original sound - bethanyschmidt

Promoted product

Poshmark

Why it worked

The creator uses a high-value, desirable item (a vintage designer bag) as a hook to demonstrate the utility of the platform, making the promotion feel like a genuine personal recommendation rather than a forced advertisement.

Summary

The creator showcases a vintage Burberry bag she purchased on Poshmark and explains why the platform is an excellent source for affordable designer items. She encourages viewers to use the app to find similar deals.

Structure

1Hook: Unboxing a designer bag
2Showcasing the product details
3Explaining the value proposition of Poshmark
4Call to action

Product placement

(a) Poshmark ACTS: the creator demonstrates finding a vintage Burberry bag on the platform, explains why it is an underrated place for designer deals, and explicitly recommends the viewer check it out. Removing this would change the entire premise of the video. (b) Burberry APPEARS: the brand name is on the bag and mentioned as the designer, but the video is about the Poshmark platform, not the bag itself.

Call to action

definitely check out Poshmark

On-screen text

INSANE POSHMARK FIND actually the adorable bag vintage feeling so perfect brand new used is place like RE makes place a definitely

Original caption

new hobby: finding the best pieces on @Poshmark #poshmarkpartner

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Transcript

I cannot believe I found this on Poshmark. I actually can't believe the price I paid for this. How adorable is this bag? This is a vintage Burberry shoulder bag in their classic Nova check. And I have a feeling plaid is going to be huge for fall, so this is going to be the perfect fall bag. This literally looks basically brand new. You'd never know it was used. Poshmark is such an underrated place to find vintage designer deals. I feel like people are just cleaning out their closets, which makes it the perfect place for vintage luxury shopping. I may have started a new addiction, but definitely check out Poshmark.