I hate to be that girl, but I do have pre-fall on the brain, so I did a little closet refresh with American Eagle.

@bethanyschmidt

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SoundTikTok sound · Bossa Nova that looks good on coffee(853318)

Promoted product

American Eagle

American Eagle is a clothing brand that sells a variety of apparel, including jeans, tops, sweaters, and accessories for back-to-school shopping.

12 videos10 creators

Why it worked

The video leverages a relatable seasonal transition theme ('pre-fall') to showcase a cohesive haul, making the promotional content feel like helpful style advice rather than a hard advertisement.

Summary

The creator performs a pre-fall closet refresh by showcasing several clothing items and accessories from American Eagle. She tries on different outfits, highlighting the fit and versatility of each piece.

Structure

1Introduction to pre-fall closet refresh
2Showcasing ex-boyfriend low rise jeans
3Styling an oversized flannel with a jelly tote
4Presenting a cream polka dot top

Original caption

some pre-fall finds 👀 mini closet refresh w/ @American Eagle #closetrefresh #prefalloutfits #AEPartner #AEJeans 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞®

More from @bethanyschmidt

Product placement

American Eagle (a) ACTS: The creator showcases specific clothing items (jeans, flannel, top, t-shirt) and accessories (jelly tote) from this brand, describing their fit and styling them in outfits. Removing these items would change the entire content of the video. The brand is also tagged in the caption and the video is marked as a paid partnership.

On-screen text

PRE-FALL CLOSET REFRESH pre-fall Eagle got with new staple pair of denim love ex-boyfriend low rise jean these the Jean and absolutely perfect keeping the pre fall vibes going I picked up this flannel I got it in a large so it's extra oversized and it goes perfectly with this brown jelly tote that gets a little bit pre fall a little bit still summer I really like this outfit also picked out this cream polka dot top I love the lace it's like a whimsy little top and I really like the lace detail and last but not least it would not be a closet refresh without a fresh crisp T-shirt actually didn't own a grey T-shirt so this was a necessity it's the perfect staple AE everyday T-shirt perfect base for everyday outfits and you can style it a hundred ways

Transcript

I hate to be that girl, but I do have pre-fall on the brain, so I did a little closet refresh with American Eagle. Let's run through what I got. Starting off with a new staple pair of denim. I absolutely love the wash of these. They are the ex-boyfriend low rise jean and they're absolutely perfect. And keeping the pre-fall vibes going, I picked up this flannel. I got it in a large so it's extra oversized and it goes perfectly with this brown jelly tote that gets a little bit pre-fall, a little bit still summer. I really like this outfit. Also picked out this cream polka dot top. I love the lace. It's like a whimsy little top and I really like the lace detail. And last but not least, it would not be a closet refresh without a fresh crisp T-shirt. Actually didn't own a grey T-shirt so this was a necessity. It's the perfect staple AE everyday T-shirt, perfect base for everyday outfits and you can style it a hundred ways.