This is the staple outfit formula that works for any and everyday.

@bethanyschmidt

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SoundTikTok sound · Bossa Nova that looks good on coffee(853318)

Promoted product

American Eagle

American Eagle is a clothing brand that sells a variety of apparel, including jeans, tops, sweaters, and accessories for back-to-school shopping.

11 videos9 creators

Why it worked

The video succeeds by framing a sponsored product as a helpful, repeatable 'formula' rather than a direct sales pitch, making the content feel like genuine style advice.

Summary

The creator demonstrates a simple outfit formula using American Eagle jeans as the core piece. She showcases two different looks to illustrate how the formula works for everyday wear.

Structure

1Introduction to the outfit formula
2First look demonstration with baggy denim
3Explanation of the formula components
4Second look demonstration

Original caption

THE staple outfit formula for everyday in @American Eagle #AEJeans #AEPartner 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞®

More from @bethanyschmidt

Product placement

American Eagle: (a) ACTS — the creator demonstrates wearing their jeans as the foundation of her outfit formula, explicitly naming them as her current favorite pair. Removing this would change the video as it is a sponsored partnership focused on these specific jeans.

On-screen text

staple outfit formula w/ American Eagle any must with high quality denim baggy high quality denim current American Eagle simple simple but not boring top top simple but not boring top accessories + unique accessories it + unique accessories that B high quality denim simple on accessories to effortless actually effortless

Transcript

This is the staple outfit formula that works for any and everyday. You must start with high quality baggy denim. This is my current favorite pair from American Eagle. Simple but not boring top. Accessories to make it unique and it is as simple as that. Exhibit B, high quality denim, simple but not boring on the top and your accessories and you are bound to look styled and effortless while actually being effortless.