#ad

@kaidenkilpatrick_

252.0K followers · usually 19.6K views a post

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SoundTikTok sound · original sound - kaidenkilpatrick_

Promoted product

Roku Select Series TV

Why it worked

The video effectively blends a common desire (upgrading a TV) with a relatable "helper" (dad) and a clear, accessible product. The "soft sell" approach, focusing on the ease of use and integration into daily life, makes the promotion feel organic and aspirational.

Summary

The creator unboxes and sets up a new Roku Select Series TV purchased from Target, highlighting the ease of setup and the user-friendly interface. She partnered with Roku and Target for this upgrade, which she plans to use for movie nights and study breaks.

Structure

1Unboxing the Roku TV
2Mounting the TV with dad's help
3Setting up the Roku TV
4Navigating the Roku home screen
5Call to action to shop at Target

Original caption

#Ad the TV upgrade that has my room ready for movie nights, study breaks, and everything in between 📺 shop the Roku Select Series TV from Target! #ad #targetpartner #target #backtoschool

More from @kaidenkilpatrick_

Product placement

Roku Select Series TV: ACTS - it is unboxed, mounted, and set up. Removing it would change what happens in the video. Target: APPEARS - it is mentioned as the retailer where the TV was purchased. Removing it would not change what happens in the video.

Call to action

shop the Roku Select Series TV from Target!

On-screen text

#ad #ad #targetpartner #target #backtoschool

Transcript

One thing that I wanted to get done before heading back to school was upgrading my TV setup. So I partnered with Roku and Target to do just that. So naturally, I recruited my dad to help me hang my new Roku Select Series TV from Target. Everything about Roku setup process is so simple, quick, and painless. Roku home screen makes it so easy to get straight to what I want to watch. You can check out the Roku Select Series TV now at Target. #ad #targetpartner #target #backtoschool