New glasses: unlocked

@idkkora

27.2K followers · usually 6.9K views a post

Views

128.7K

Likes

1.5K

Comments

123

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SoundTikTok sound · original sound - tayloewe

Promoted product

Lensmart glasses

Why it worked

The creator effectively leveraged community engagement by asking for feedback on a previous video and then acting on that feedback to showcase a product that resonated with her audience. This created a sense of co-creation and validation, making the recommendation feel more authentic and trustworthy.

Summary

The creator showcases a new pair of glasses, incorporating feedback from her community. She highlights the unique charms and comfortable fit, expressing her satisfaction with the purchase from Lensmart.

Structure

1Introduction and previous video context
2Acknowledging community feedback
3Showcasing the new glasses and their features
4Demonstrating the fit and comfort
5Revealing the brand and recommendation

Original caption

& when ppl ask where I got them I can say my community lmfaooo. @Lensmart were also kind enough to offer yall 15% off your next pair if you use code KORA or hit go to the l1nk in my bio #FashionAdvice #fypシ #styleinspo #fashiontiktok #glasses

More from @idkkora

Product placement

Lensmart: sells glasses. Lensmart is ACTING as the provider of the glasses, and removing it would change the video's context as the source of the product. Lensmart is also APPEARING as a brand on the glasses case, and removing it would not change what happens in the video.

Call to action

Use code KORA or hit go to the l1nk in my bio

On-screen text

New glasses: unlocked

Transcript

Last month I posted a video asking the girls which of my two pairs of glasses we like the most. I took all your feedback and we just reset. I ordered new glasses. I got so much feedback, you guys were so helpful. There were some men in the comments that I didn't ask and whatever they said, just know I went the opposite. Like one guy said I needed smaller glasses, I got bigger. One guy said dark glasses make me look mean, so I made sure to get dark glasses. But the girls, you guys gave me great advice and this is what we have come up with. Look at the charms. I've never had charms on glasses before. They're little stars. And the shape. One lady told me that my next pair of glasses needs to have these because my other glasses are falling down and pinching my nose. And she was so right on that because these sit so nicely. Guys, look. We created this. We did this. I took all of your advice. And this is what we came up with. I love them. I can see my charms. Oh, I love these. Anyway, they're from Lensmart. 12 out of 10 would recommend. I love them. I love these. Oh, I love these. Guys, look. We created this. We did this. I took all of your advice. And this is what we came up with. I love them. I can see my charms. Oh, I love these. Anyway, they're from Lensmart. 12 out of 10 would recommend.