How do I explain

@rachelcruze

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SoundTikTok sound · Come Clean

View velocity

+57.8K views over 6.3d · ~9.1K/day · 6 observations

Why it worked

The video taps into a shared cultural nostalgia and generational identity, using specific, recognizable touchstones from the early 2000s that resonate with a large audience on TikTok.

Summary

The creator contrasts two types of millennial experiences, one associated with early 2000s reality TV and fashion brands, and another with early 2000s pop culture icons. She is asking how to explain her millennial identity, which aligns with the former, and not the latter.

Structure

1Introduction of two millennial archetypes
2Listing of brands and shows associated with the first archetype
3Listing of artists and shows associated with the second archetype
4Question posed about explaining one's millennial identity

On-screen text

How do I explain I'm a "Laguna Beach, The Hills, Abercrombie, AOL, TRL, Forever 21" Millennial and not a "Hannah Montana, Justice, Jonas Brothers, High School Musical" Millennial