Promoted product
Açaí Bowls
Why it worked
The video leverages a strong, time-limited discount on a popular food item, presented in an engaging and visually appealing way with a clear demonstration of the savings.
Summary
The creator highlights a promotion at Tropical Smoothie Cafe where Açaí Bowls are available for $6 from August 24th to August 30th. She shows a receipt indicating a significant discount, making the final price with tax only $6.
Structure
- 1Announces $6 Açaí Bowl promotion
- 2Explains the discount and regular price
- 3Shows the receipt with discounted price
- 4Reveals the final price including tax
- 5Shows the delicious looking Açaí Bowl
Product placement
Tropical Smoothie Cafe (ACTS - the cafe is the place where the promotion is happening and where the product is sold; removing it would change the context of the promotion)
TSC Loyalty Discount (ACTS - a discount applied to the purchase, directly affecting the price and the transaction; removing it would change the final price)
TSC App (ACTS - an app used to authorize the payment, directly involved in the transaction; removing it would change how the payment is processed)
On-screen text
$6 AÇAÍ BOWLS
TROPICAL SMOOTHIE
(8/24 - 8/30)