You won't believe this

@onecutecouponer

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SoundTikTok sound · original sound - onecutecouponer

Promoted product

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Why it worked

The video leverages the strong appeal of a 'dupe' or look-alike product, offering a high-fashion aesthetic at a significantly lower price point. The creator's enthusiastic presentation and clear call to action drive immediate interest and potential purchases.

Summary

The creator showcases a stylish handbag, emphasizing its affordability at under $30 and its resemblance to much more expensive designer bags. She encourages viewers to check the orange cart for purchasing details and potential coupons.

Structure

1Introduction of the bag and its unbelievable price
2Comparison to expensive designer bags
3Highlighting the chain strap and overall aesthetic
4Call to action to check the orange cart for purchase and coupons

Call to action

Click the orange cart below to see how much you can get it for and to see if you have any coupons available.

On-screen text

You won't believe this

Original caption

You won’t believe this, but my favorite bag is on sale right now for under $30! Similar bags go for as much as $300, so grab this one while it’s available.

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Transcript

You won't believe this, but my favorite bag is on sale right now for under $30! Similar bags go for as much as $300, so grab this one while it’s available. Of course, it's cute, but look at it. It looks just like other bags that are going for over $300, but this one is going for under $30. And you might even have a coupon that can make it even cheaper. Look at the chain strap. It looks way more expensive than it is. Would you believe a bag like this was under $30? Make sure you click the orange cart below to see how much you can get it for and to see if you have any coupons available.