Great news guys Im having an incredible time.

@fretfulstatue

3.5K followers · usually 540 views a post

Views

44.4K

Likes

267

Comments

16

Shares

12

SoundTikTok sound · original sound - fretfulstatue

Why it worked

The creator uses a humorous and self-aware approach to an advertisement, making it relatable and engaging. The unexpected element of wearing chainmail for book reviews adds a unique and memorable hook.

Summary

The creator, dressed in chainmail, humorously states that while the video is an ad, it's mostly for her own enjoyment. She then declares she will do all her book reviews while wearing the chainmail.

Structure

1Introduction and disclaimer
2Humorous statement about the ad's purpose
3Declaration to wear chainmail for book reviews

On-screen text

Great news guys Im having an incredible time. Yes this is an ad but also this is mostly for me. #chainmail #renfaire #chainmaille #medievaltiktok #tiktokshop

Transcript

Great news guys Im having an incredible time. Yes this is an ad but also this is mostly for me. Man I don't know. That's not my problem. I'm going to do all my book reviews in this. I'm going to do all my book reviews in this.

Original caption

Great news guys Im having an incredible time. Yes this is an ad but also this is mostly for me. #chainmail #renfaire #chainmaille #medievaltiktok #tiktokshop