@chisannah — 73x breakout

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my makeup order.

@chisannah

84.2K followers · usually 19.2K views a post

Views

1.3M

Likes

163.3K

Comments

827

6.5K

Promoted product

NARS Cosmetics, Hourglass Cosmetics, Pat McGrath Labs, MADEBYMITCHELL, Maybelline NY, Laura Mercier, Fenty Beauty, Charlotte Tilbury, Plush Aesthetics

Why it worked

The video provides high utility by clearly labeling every step of a complex makeup routine, making it a highly saveable reference for viewers.

Summary

The creator demonstrates a step-by-step makeup routine using a variety of branded products. Each step is labeled with the product type and the specific item used.

Structure

1Introduction to the makeup order
2Application of foundation and concealer
3Contouring and highlighting
4Application of blush and powders
5Final setting spray application

Product placement

NARS Cosmetics: (a) ACTS; foundation and concealer are applied to the face. Removing it would change the video. Hourglass Cosmetics: (a) ACTS; a palette is used for contouring. Removing it would change the video. Pat McGrath Labs: (a) ACTS; a blush is applied. Removing it would change the video. MADEBYMITCHELL: (a) ACTS; a palette is used. Removing it would change the video. Maybelline NY: (a) ACTS; a pressed powder is applied. Removing it would change the video. Laura Mercier: (a) ACTS; a setting powder is applied. Removing it would change the video. Fenty Beauty: (a) ACTS; a bronzer is applied. Removing it would change the video. Charlotte Tilbury: (a) ACTS; a setting spray is applied. Removing it would change the video. Plush Aesthetics: (a) ACTS; lashes are applied. Removing it would change the video.

Original caption

this is the makeup order I swear by!🤍 if you’re ever confused about what goes where, save this for later✨ @NARS Cosmetics @Hourglass Cosmetics @Pat McGrath Labs @🇬🇧MADEBYMITCHELL🇬🇧 @Maybelline NY @Laura Mercier @Fenty Beauty @Charlotte Tilbury Lashes: @Plush Aesthetics #makeuptok #beautycreator #MakeupRoutine #blackgirlmakeup #softglam