Fall decorating is one of my favorite seasonal traditions.

@ourwintonhome

748.6K followers · usually 208.3K views a post

Views

6.8M

Likes

4.2K

Comments

28

Shares

130

SoundTikTok sound · original sound - ourwintonhome

Promoted product

Air Wick

Help enrich your home by bringing in your favorite fresh fragrances with a range of air freshener options from Air Wick®.

2 videos2 creators

Why it worked

The video effectively taps into the seasonal trend of home decorating and creating a cozy atmosphere, aligning the product with a desirable lifestyle. The creator's personal endorsement and demonstration of the product's ease of use and long-lasting scent contribute to its appeal.

Summary

The creator decorates her home for fall, highlighting Air Wick's Cozy Collection fragrances. She demonstrates how to use the plug-in air freshener and emphasizes how it creates a warm and inviting atmosphere, lasting for up to 70 days on a low setting.

Structure

1Setting the fall mood with decorations
2Introducing Air Wick Cozy Collection fragrances
3Demonstrating the plug-in device
4

Original caption

#ad #airwickpartner Fall is almost here, so it’s time to make my home feel extra warm and cozy. I partnered with @Air Wick US to share one of my favorite ways to keep my space smelling amazing all season long! 🍂  Nothing feels better than a cozy home that also smells good. The Apple Cinnamon Medley & the Brown Sugar & Vanilla fragrance smell like I’ve been baking all day. When I walk through the door, I always notice the cozy fragrance.  Air Wick fragrances can last up to 70 days* & they are infused with pure essential oils and other fragrance ingredients! Get yours now and let the coziness began.🎃 *per refill on low setting #alwaysinviting #CozyCollection #fallvibes

More from @ourwintonhome

Product placement

Air Wick (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them) - Removing it would change what happens in the video. Air Wick Cozy Collection Apple Cinnamon Medley (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them) - Removing it would change what happens in the video. Air Wick Cozy Collection Brown Sugar & Vanilla (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them) - Removing it would change what happens in the video. Air Wick Cozy Collection Whipped Hazelnut Latte (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them) - Removing it would change what happens in the video.

On-screen text

#AirWickPartner

Transcript

Fall decorating is one of my favorite seasonal traditions. Once the blankets are out, the coffee bar gets a little refresh and the pumpkins are in place, there's just one thing left. Making the house smell like fall. I've been using Air Wick's Cozy Collection and I love switching between Apple Cinnamon Medley and Whipped Hazelnut Latte depending on the day. It makes our home feel so warm and inviting, not just when we're hosting, but during those everyday moments at home too. I also love that the scented oils advanced plugin keeps the fragrance noticeable throughout the day. And each refill on low setting lasts up to 70 days. So it's one less thing I have to think about while still keeping our home cozy all season long.