This viral post has been going around for years saying if you could finish this meal you'll get 100k.

@etaybeaton

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SoundTikTok sound · Beethoven Moonlight Sonata-High Sound Quality

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Why it worked

The video taps into the viral 'eating challenge' trend and the inherent appeal of a large fast-food meal, combined with the creator's confident assertion that they can easily complete it, creating anticipation for the outcome.

Summary

The creator is accepting a viral challenge to eat a large McDonald's meal by themselves for $100,000. They state they will go to McDonald's and attempt the challenge without any help, promising to post the results soon.

Structure

1Introduction to the viral challenge
2Creator's claim to complete the challenge
3Listing the contents of the meal
4

Original caption

Challenge accepted 😈 #thelotionguy #mcdonalds #challenge #trending #viral

More from @etaybeaton

Product placement

McDonald's: ACTS - it is the source of the food being consumed in the challenge. Removing it would change the entire premise of the video. It is incidental to the video's narrative, but it is the subject of the challenge. McDonald's logo (on cups and fries boxes): APPEARS - it is a brand identifier. Removing it would not change what happens in the video.

Call to action

Y'all stay tuned. I'm gonna post it soon.

On-screen text

I will ACTUALLY complete this challenge IRL

Transcript

This viral post has been going around for years saying if you could finish this meal you'll get 100k. I will be going to McDonald's myself to see if I'm able to complete this challenge without the help of any friends. What is this? Like four quarter-pounders, two medium fries, two 10-piece chicken nuggets and four drinks. I could easily beat that. Y'all stay tuned. I'm gonna post it soon.