Why it worked
The video uses a relatable and humorous visual gag (height difference caused by shoes) to showcase a specific product, making it engaging and shareable.
Summary
The creator compares their height to their son and wife, first with one leg without Yeezy slides and then with the slides on, to show the height difference the slides create.
Structure
- 1Introduction of family members
- 2Demonstration of height without slides
- 3Demonstration of height with slides on one leg
- 4Demonstration of height with slides on both legs
Product placement
Yeezy Slides: ACTS - worn by the creator to demonstrate height difference. Removing it would change the visual demonstration. Yeezy: APPEARS - brand name on the slides. Removing it would not change what happens in the video.