shrinkwrap a batch of soap with me :)

@aspenessence

1.0M followers · usually 24.6K views a post

Views

192.8K

Likes

1.9K

Comments

9

Shares

42

SoundTikTok sound · Orbiter

View velocity

+45.4K views over 5.3d · ~8.7K/day · 6 observations

Promoted product

midnight citrus soap

Why it worked

The video uses ASMR-style visuals and a satisfying process (shrink-wrapping) to showcase a handmade product. The aesthetic of the soap itself, with the dried orange slice, is also visually appealing and likely contributes to its shareability.

Summary

The video shows a batch of handmade soaps being shrink-wrapped. The soaps are dark with a slice of dried orange on top. The process involves laying out the shrink wrap, placing the soaps, and then using a heat gun to seal the packaging.

Structure

1Laying out shrink wrap
2Placing soaps on shrink wrap
3Sealing shrink wrap with a heat gun
4Showing finished soaps

On-screen text

shrinkwrap a batch of soap with me :)

Original caption

midnight citrus 🌚🍊 this soap is made with activated charcoal and an vibrant and smoky essential blend of tangerine, patchouli & warm spice. in stock along with the fall collection right now! would you try this scent? #citrussoap #soapshrinkwrap #shrinkwrap #asmrsoapmaking #charcoalsoap