shrinkwrap a batch of soap with me :)

@aspenessence

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Promoted product

midnight citrus soap

dark and vibrant, midnight citrus blends bright tangerine with earthy patchouli and subtle spice. swirled with activated charcoal and topped with dried orange slices, this moody bar captures the contrast of glowing citrus against a crisp autumn night. KEY INGREDIENTS: activated charcoal - gently and effectively draws o

Why it worked

The video uses ASMR-style visuals and a satisfying process (shrink-wrapping) to showcase a handmade product. The aesthetic of the soap itself, with the dried orange slice, is also visually appealing and likely contributes to its shareability.

Summary

The video shows a batch of handmade soaps being shrink-wrapped. The soaps are dark with a slice of dried orange on top. The process involves laying out the shrink wrap, placing the soaps, and then using a heat gun to seal the packaging.

Structure

1Laying out shrink wrap
2Placing soaps on shrink wrap
3Sealing shrink wrap with a heat gun
4

Original caption

midnight citrus 🌚🍊 this soap is made with activated charcoal and an vibrant and smoky essential blend of tangerine, patchouli & warm spice. in stock along with the fall collection right now! would you try this scent? #citrussoap #soapshrinkwrap #shrinkwrap #asmrsoapmaking #charcoalsoap