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30.1Silent UGCDirect Question hookLifestyle
Hook
Can you believe this is Costco ?
@housewifeprepper
281.2K followers · usually 21.3K views a post
Views
640.0K
Likes
10.3K
Comments
552
Shares
9.2K
Promoted product
Kirkland Signature
Why it worked
The video taps into a common consumer behavior (stocking up on essentials) and frames it as a preparedness measure, making it relatable and shareable.
Summary
The video shows a busy Costco store with many people stocking up on bottled water. The on-screen text emphasizes the importance of having water storage at home for emergencies.
Structure
- 1Busy Costco scene with people shopping for water
- 2Focus on large quantities of bottled water being loaded into carts
- 3On-screen text highlights the importance of emergency water storage
Product placement
Costco: APPEARS - a retail store where the video takes place. Removing it would not change what happens in the video.
Kirkland Signature: ACTS - brand of water bottles being purchased. Removing it would change what happens in the video, as the specific brand of water is visible.
On-screen text
Can you believe this is Costco ?
This is why having water storage at home is crucial for emergencies
Original caption
Hope your water storage is thriving at home, if not, this will be you #fyp
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