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@eatovernightoats — 14x breakout selling Oats Overnight | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

14.3×Silent UGCProblem Callout hookEcommerce

Hook

Watching this girl take all of our protein oats that just at Costco...

@eatovernightoats

10.9K followers · usually 5.6K views a post

Views

78.5K

Likes

568

Comments

24

Shares

12

SoundTikTok sound · original sound - angelic_lashh

Promoted product

Enjoy the benefits of eating breakfast with none of the work. Overnight oatmeal loaded with superfoods like flax, chia, maca root, real fruit, and 20g+ protein. No recipes needed. Life Is Hard, Make Breakfast Easy.

4 videos4 creators→

Why it worked

The video uses social proof by showing a customer clearing the shelves of the product, which creates a sense of scarcity and high demand.

Summary

A woman is filmed filling her shopping cart with many boxes of Oats Overnight protein oats at a Costco store. The video highlights the product's popularity and availability at the retailer.

Structure

1Creator spots a customer buying many boxes of their product
2Creator approaches the customer to jokingly ask for some
3Customer continues loading the cart with the product

Product placement

Oats Overnight protein oats are shown being purchased in bulk at Costco.

Original caption

Let us know if you see them at your Costco!! #costcofinds #costcotiktok #startup #SmallBusiness #costcohaul #protein

More from @eatovernightoats

More breakout videos from this creator.

Call to action

Let us know if you see them at your Costco!!

On-screen text

Watching this girl take all of our protein oats that just at Costco...

The best part of my founders journey #costco #costcofinds #costcotiktok #startup

5.4Mviews·@eatovernightoats

Trying to act normal but really freaking the ef out 🙃 !!! #costcofinds #costcot

218.9Kviews·@eatovernightoats

Made breakfast easier, healthier and taste just like your childhood. #startup #e

ONO Protein Overnight Oats

125.9Kviews·@eatovernightoats

Replying to @d3stroydaddyy YES YOU DO :) here’s all the questions we’ve been get

109.2Kviews·@eatovernightoats

Sometimes all you need is some high protein oatmeal packets with 20g of protein

ONO Overnight Oats

76.7Kviews·@eatovernightoats

In the time it takes you to sing this you could’ve prepped your breakfast for to

73.2Kviews·@eatovernightoats

I can’t even begin to explain this feeling! We used to come buy chia seeds from

52.5Kviews·@eatovernightoats

Replying to @Coco so many flavors to keep you full!!! #startup #SmallBusiness #l

ONO Protein Overnight Oats

43.8Kviews·@eatovernightoats

BEEN WAITING WEEKS TO POST THIS!!!

High Protein Breakfast Brand

33.2Kviews·@eatovernightoats

Hey midwest fam, stop stressing! 🙌 You can FINALLY find ONO Protein Oats at Cos

ONO Protein Oats

31.5Kviews·@eatovernightoats

Bulk bag or variety box?! Lmk!!!

Ono Protein Overnight Oats

27.6Kviews·@eatovernightoats

Tell me which you prefer! Lets build this product together 🫡 #opinion #breakfas

@eatovernightoats