"Would we look cute with Tate McRae blonde?"...

@hairby_chrissy

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SoundTikTok sound · original sound - loveislandusa

Promoted product

Habit Educationhabiteducation.com

Habit Education is a platform that provides hair color formulas and education on hair styling techniques.

9 videos

Why it worked

The video uses a popular celebrity reference ('Tate McRae blonde') to create curiosity and relatability, combined with a dramatic hair transformation that appeals to visual trends on TikTok.

Summary

Two women with large hair rollers in their hair discuss if they would look cute with a "Tate McRae blonde" hairstyle. After a quick transition, they reveal their new blonde hair, with one of them smiling and covering her mouth.

Structure

1Discussing blonde hair inspiration
2Transition to new blonde hair
3Showing off the new blonde hair

Product placement

Habit Education (ACTS - provides hair color formulas, removing it would change what happens in the video). Habit Salons (APPEARS - creator's salon, removing it would not change what happens in the video). Tate McRae (APPEARS - a celebrity whose hair color is being referenced, removing it would not change what happens in the video).

Original caption

Uh so the answer is yes 😍Get these gorg haircolor formulas on Habiteducation.com 💋 makeup by @beautyxbrittneyhunt @Kenzieannis @Jaidenbacciocco #hair #LoveIsland #hairtok #tatemcrae #blonde

More from @hairby_chrissy

Call to action

Get these gorg haircolor formulas on Habiteducation.com

On-screen text

"Would we look cute with Tate McRae blonde?"...

Transcript

Uh so the answer is yes 😍Get these gorg haircolor formulas on Habiteducation.com 💋 makeup by @beautyxbrittneyhunt @Kenzieannis @Jaidenbacciocco #hair #LoveIsland #hairtok #tatemcrae #blonde