What are we going to do?

@hairby_chrissy

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SoundTikTok sound · original sound - hairby_chrissy

Promoted product

Habit Salon

@hairby_chrissy owned salon is one of the most popular salon's in the United States. With their iconic extension method it is one of the most sought after methods.

Why it worked

The video uses a relatable 'what if' scenario that allows the stylist to showcase her expertise and the variety of services offered at her salon in a casual, engaging way.

Summary

A hair stylist and her client discuss potential hair color changes, testing different shades on the client's hair before deciding to stay blonde. The video serves as a promotional showcase for the services offered at Habit Salon.

Structure

1Client expresses desire to go dark
2Stylist tests various hair color options
3Client and stylist evaluate the different looks
4Decision made to remain blonde

Product placement

Habit Salon (a) ACTS: the creator is demonstrating hair color services and extensions at this salon, and the caption provides booking information for the salon. Removing it would change the video's purpose as it is the business being promoted. Habit Education (a) ACTS: the caption directs viewers to this site to learn hair coloring techniques. Removing it would change the video's purpose as it is the educational service being promoted.

Original caption

Ready for the color that was made for you? Book with Chrissy in Orange County California , Oct 7-10th, Arizona Oct 13-16th & orem Utah! Habitsalon.com Ready to level up your hair colors? Habiteducation.com

More from @hairby_chrissy

Call to action

Book with Chrissy in Orange County California , Oct 7-10th, Arizona Oct 13-16th & orem Utah! Habitsalon.com Ready to level up your hair colors? Habiteducation.com

On-screen text

From blonde to brunette 👩🏼➡️👩🏻

Transcript

What are we going to do? I'm going to go dark. You're not going to. Okay, that's really dark. Like, is that too dark? Like maybe more like brunette like Jessica Alba vibe. I don't know. That's a scary thing. Don't even recognize myself. I don't even recognize myself. Wait, I think Like, you like just the solid dark or like black? What about red? Oh, we could go red. What about black? I like this one. This one's good. That looks natural. Yeah. Look how blue Look how blue that makes her eyes. Yeah, yeah. Everybody at school would not recognize you. No. Yeah. What if we could you could go red though. Yeah, maybe we could do red hair. That would actually be cool. Look like Elsie? I mean Elsie would be twins. You'd look really good. Right? Cuz we did every color in different sections. Okay, well, should we just keep the blonde? Yeah, I think we should keep the blonde.