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Trying to take your product viral on TikTok? Overshot shows you the hooks, formats, and sounds that other products used to breakout.

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@hairby_chrissy — 81x breakout selling Habit Salon | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

~81.1×Talking HeadProblem Callout hookEducation

Hook

I have virgin hair but I want the viral toffee hair color!

@hairby_chrissy

3.8M followers · usually 12.9K views a post

Views

1.0M

Likes

62.0K

Comments

27

Shares

1.7K

SoundTikTok sound · original sound - eloisepreen

Promoted product

@hairby_chrissy owned salon is one of the most popular salon's in the United States. With their iconic extension method it is one of the most sought after methods.

Why it worked

The video leverages a high-demand 'viral' trend and a satisfying before-and-after transformation to build trust, effectively positioning the salon as the authority for achieving that specific look.

Summary

A celebrity hair stylist demonstrates a hair color transformation on a client in her salon. The video serves as a promotional piece to drive bookings for the stylist's upcoming California tour dates.

Structure

1Client states desire for a specific hair color
2Stylist performs the transformation
3Reveal of the final hair color
4Caption provides booking information for the salon

Product placement

Original caption

Book with Chrissy in California Oct 21-24th habitsalon.com @Luna Soltani

More from @hairby_chrissy

More breakout videos from this creator.

Habit Salon (a) acts: the salon is where the hair transformation is performed, and the caption directs viewers to book appointments there. Removing it would change the video's purpose as a promotional booking tool for the salon. Luna Soltani (b) appears: the client's name is tagged in the caption.

Call to action

Book with Chrissy in California Oct 21-24th habitsalon.com

On-screen text

I have virgin hair but I want the viral toffee hair color!"... → ↓

Transcript

I have virgin hair but I want the viral toffee hair color!

Ready for the color that was made for you? Book with Chrissy in Orange County Ca

4.8Mviews·@hairby_chrissy

Coming up…👩🏼👩🏼👩🏼 @Jaidenbacciocco @Habit Education #hair #hairtok #LoveIsl

@hairby_chrissy

@Kenzieannis omg obsessed!!! Get this angels hair color formula on habiteducatio

Habit Education

2.0Mviews·@hairby_chrissy

Brown butter brunette 🧸🤎 @Coco Quinn wearing caramel brownie @Habithairx #habi

1.9Mviews·@hairby_chrissy

Ready for the color that is perfect for you? Book az sept 21-22Nd! & Orange Coun

3.2Mviews·@hairby_chrissy

Want to learn how we do extensions, perfect we have a class September 6th in Ore

Habithairx extensions

2.4Mviews·@hairby_chrissy

@elliana 🦕 Did you know we carry all colors of wefts & clipins in all of our lo

2.9Mviews·@hairby_chrissy

Omggg just wait for these results 😍😍😍😍 Ready to step up your extensions?? Le

Habit Education

1.5Mviews·@hairby_chrissy

@Brielle Biermann which wedding hair should she choose?

@hairby_chrissy

Wearing @Habithairx 🌟🌟 vanilla almond butter @Jaidenbacciocco want seamless ex

1.2Mviews·@hairby_chrissy

Queens 👸 @Kenzieannis @Jaidenbacciocco @Habit Education Get there gorg haircolo

Habit Education

2.6Mviews·@hairby_chrissy

Book with Chrissy in Oc Oct 21-24th Az Oct 28th! Habitsalon.com Most trending bl

@hairby_chrissy