Why it worked
The video leverages a popular meme format and a relatable sentiment about work and pay, making it highly shareable and engaging for a broad audience on TikTok.
Summary
The video uses a meme format with a sloth character to humorously depict the feeling of working at a slower pace when pay is not dependent on speed. The on-screen text overlays the image, emphasizing the relatable sentiment.
Structure
- 1Introduction of the meme concept
- 2Visual of a sloth character on a laptop
- 3On-screen text explaining the premise
- 4Humorous implication of reduced work effort
On-screen text
My new speed at
work knowing I get
paid the same
either way