Why it worked
The video succeeds by tapping into a highly relatable, universal workplace sentiment that encourages social sharing among coworkers.
Summary
A relatable meme video featuring a sad-looking dog superimposed over an office background, highlighting the desire to be at home while stuck at work.
Structure
- 1Visual of a sad dog in an office
- 2Text overlay expressing the desire to be home
- 3Call to action to share with a coworker
Call to action
Send these to your work bestie
On-screen text
When you’re sitting at work doing nothing, but you still want to go home... because doing nothing at home is so much better than doing nothing at work.