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All breakouts
42.4Text-HeavyOther hookLifestyle
Hook
RUSS & DAUGHTERS WEST ELM
@madisonblaike
1.0K followers · usually 700 views a post
Views
29.4K
Likes
355
Comments
7
Shares
163
Promoted product
Russ & Daughters x West Elm collab products
Why it worked
The post leverages the appeal of two well-known brands collaborating on desirable home goods, creating a sense of urgency and exclusivity. The visual presentation of multiple attractive products, combined with a clear call to action directing viewers to a shoppable link, likely drove engagement and purchases.
Summary
This is a photo post showcasing a collaboration between Russ & Daughters and West Elm. The post highlights various home decor items from the collection, implying the creator is purchasing them and linking to them via their ShopMy page.
Structure
- 1Introduction of the Russ & Daughters x West Elm collaboration.
- 2Display of various products from the collection.
- 3Creator expresses intent to buy everything.
- 4Call to action to check the ShopMy link for purchase details.
Product placement
Original caption
OMG, I'm going to have to be stopped from buying everything from this Russ & Daughters x West Elm collab!! @West Elm @Russ & Daughters 🩵 Everything I’m buying is linked in my ShopMy! #RussAndDaughters #WestElm #Collab #FoodieFinds #HomeDecor