Why it worked
The video uses a popular product (Starbucks Frappuccino) in a simple, relatable "making a drink" format. The creator's casual demeanor and the aesthetically pleasing drink creation likely contributed to its appeal.
Summary
The creator makes an iced coffee drink by pouring Starbucks Frappuccino Coffee Drink and Chobani Oat Milk over ice. She then closes the refrigerator and takes a sip of the finished drink.
Structure
- 1Pouring coffee over ice
- 2Adding oat milk
- 3Closing the refrigerator
- 4Taking a sip of the drink
Product placement
Starbucks Frappuccino Coffee Drink (appears: bottle is used to pour liquid into a glass, removing it would change the video)
Chobani Oat Milk (appears: carton is used to pour liquid into a glass, removing it would change the video)