This video likely performed well due to its timely seasonal relevance (fall flavors) and the popular "dupe" or "hack" format of using a store-brand creamer to enhance a popular chain coffee. The visual appeal of the creamy pour and the clear branding of both products contribute to its shareability.
Summary
The creator pours a "Good & Gather Brown Butter Pumpkin Heavy Whipping Cream" into a Starbucks iced coffee. The video highlights the creamer as a seasonal fall flavor from Target.
Structure
1Show iced coffee with Starbucks logo
2Pour brown butter pumpkin creamer into coffee
3Show close-up of creamer carton
Original caption
I’m not one to rush the end of summer, but the summer to fall transition in New England is the best time of year! Give me ALL the fall flavors🎃🍂🤎 #brownbutterpumpkin #targetfall #fallflavors #pumpkincoffee
More from @_megan597
More breakout videos from this creator.
4
Show nutrition facts and ingredients of creamer
Product placement
Starbucks (coffee cup): APPEARS - A logo on a cup. Removing it would not change what happens in the video.
Good & Gather Brown Butter Pumpkin Heavy Whipping Cream (creamer): ACTS - It is poured into coffee, visibly changing the drink. Removing it would change what happens in the video.
On-screen text
Target did her big one with this brown butter pumpkin creamer
Transcript
Target did her big one with this brown butter pumpkin creamer