skincare, but make it whimsical ✨💎

@inaobyessence

100.7K followers · usually 11.1K views a post

Views

85.0K

Likes

2.1K

Comments

61

Shares

51

SoundTikTok sound · original sound - inaobyessence

Promoted product

INAO

In Áo - InAo.com - In áo thun. Dịch vụ in quần áo đồng phục nhanh, giá rẻ. Chất lượng in áo, in đồng phục hàng đầu. In Đẹp, giá rẻ, lấy ngay, bảo đảm chất.

3 videos

Why it worked

The video likely performed well due to its strong visual appeal, leveraging the popular trend of 'whimsigoth' or 'cottagecore' aesthetics applied to everyday items like skincare. The unique, decorated packaging and the focus on visual presentation over product function would have captured attention.

Summary

The video showcases a collection of INAO skincare products, including sheet masks and serums, all decorated with rhinestones and pearls to give them a whimsical aesthetic. The creator highlights the visually appealing and unique packaging of these products.

Structure

1Introduction of whimsical skincare concept
2Display of INAO sheet masks
3Display of INAO serums and a small accessory
4

Original caption

we added a little sparkle ✨💎 whimsy maxxing our skincare: INAO edition 💜 #whimsical #inaobyessence #essencecosmetics

More from @inaobyessence

Product placement

INAO (brand name) - skincare products. It ACTS as the subject of the video, showing off its various products. Removing it would change the video's entire purpose. essence (brand name) - appears as part of the INAO brand name (INAO by essence) and in the caption and hashtags. It merely APPEARS as a partner brand, and removing it would not change what happens in the video.