meet the minis

@inaobyessence

100.7K followers · usually 11.1K views a post

Views

272.1K

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1.3K

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SoundTikTok sound · original sound - inaobyessence

Promoted product

inaobyessence

4 videos

Why it worked

The video effectively uses a "mini" product format, which appeals to consumers looking for travel-sized items or an opportunity to try new products without a large commitment. The quick cuts and clear on-screen text make it easy to digest, and the direct question at the end encourages engagement.

Summary

The video showcases three "mini" sized skincare products from the brand INAO by essence: Clean Crush Micellar Water, Fine Time Daily Hypo Spray, and Feel Pure AHA & BHA Exfoliation Cleanser. The products are presented as travel-friendly or sample sizes, with text overlays highlighting their features and benefits.

Structure

1Introduction of mini products
2Showcase of Clean Crush Micellar Water
3Showcase of Fine Time Daily Hypo Spray
4Showcase of Feel Pure AHA & BHA Exfoliation Cleanser

Original caption

Unsere Mini-Faves sind endlich da 🥹🤍 🫧Clean Crush Mizellenwasser 🫧 Fine Time Daily Hypo Spray 🫧Feel Pure AHA & BHA Exfoliation Cleanser – jetzt ohne Duft- & Farbstoffe. Klein in der Größe, groß in der Wirkung - perfekt für unterwegs oder zum Testen. Welches Mini ist euer Favorit?👇 #essencecosmetics #inaobyessence #skincare #newproducts #beauty

More from @inaobyessence

Product placement

essence cosmetics (brand): appears - a watermark/logo on the products, removing it would not change what happens in the video. inaobyessence (brand): appears - the creator's handle and likely brand name, removing it would not change what happens in the video. Clean Crush Mizellenwasser (product): acts - it is shown and described as a micellar water, removing it would change what happens in the video. Fine Time Daily Hypo Spray (product): acts - it is shown and described as a spray, removing it would change what happens in the video. Feel Pure AHA & BHA Exfoliation Cleanser (product): acts - it is shown and described as a cleanser, removing it would change what happens in the video.

Call to action

Welches Mini ist euer Favorit?👇

On-screen text

meet the minis Clean Crush Mizellenwasser jetzt auch in Mini Fine Time Daily Hypo Spray perfekt für unterwegs! Feel Pure AHA & BHA Exfoliation Cleanser jetzt ohne Duft- & Farbstoffe