Why it worked
The video taps into a relatable sense of frustration and perceived unfairness within online content creation, particularly in niche communities. The "POV" format and direct address to the audience create an immediate connection, while the specific context of PA school and brand deals adds a layer of intrigue and relatability for those in or adjacent to the healthcare field.
Summary
The creator, a Physician Assistant, expresses frustration that someone allegedly cosplaying as a PA student on TikTok is receiving brand deals while she, a real PA who works full-time and posts consistently, does not. The video uses a POV format to convey this sentiment.
Structure
- 1Creator introduces herself as a real PA.
- 2She contrasts her situation with another TikToker.
- 3The other TikToker is described as allegedly cosplaying as a PA student.
- 4The creator expresses disbelief that the cosplayer is getting brand deals.
- 5She implies this is unfair given her own legitimate status and efforts.
On-screen text
POV: you actually went to PA school, work full time as a PA & consistently post on TikTok but somehow the girl allegedly cosplaying as a PA student was getting the brand deals 😂