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405Talking HeadContrarian hookCreator Economy
Hook
"Smut has become a publishing norm that is affecting young readers."
@authorpaigenicole
27.4K followers · usually 1.5K views a post
Views
621.0K
Likes
94.4K
Comments
706
Shares
994
Why it worked
The video uses a common TikTok trope of feigning a joke only to reveal a serious point, creating a humorous and engaging way to present a potentially controversial opinion. The creator's expressive delivery and direct challenge to the viewer encourage interaction and discussion in the comments.
Summary
The creator humorously reacts to a quote about "smut" becoming a publishing norm affecting young readers. She initially pretends to be joking but then asserts she is serious, challenging viewers to accept her statement.
Structure
- 1Creator reacts to on-screen text with a playful expression.
- 2Creator makes a gesture and says "Okay, fine."
- 3Creator states "I'm just joking."
- 4Creator immediately retracts and says "I'm not joking."
- 5Creator challenges the viewer to "Deal with it."
On-screen text
"Smut has become a
publishing norm that is
affecting young readers."
Transcript
Okay, fine. I'm just joking. I'm not joking. Deal with it.
Original caption
This is not hating on smut or judging those who reader specific genres, but we need to protect YA books and younger audiences! Basically, keep the genres in the genres. Which shouldn’t even be a discussion and yet…#lsmutok #authorsoftiktok #booktokfyp #youngadultbooktok #yabooktok
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