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16.8Talking HeadOther hookCreator Economy
Hook
I'm just kidding, those are dirty myrtles.
@lmcclure90
1.5K followers · usually 177 views a post
Views
2.7K
Likes
113
Comments
13
Shares
2
Why it worked
The video leverages a high-engagement audio trend and a relatable, humorous bait-and-switch format to keep viewers watching until the reveal.
Summary
The creator uses a popular song trend to film a close-up of her eyes, then reveals the joke by clarifying they are 'dirty myrtles' instead of the 'ocean eyes' referenced in the song.
Structure
- 1Close-up of eyes
- 2Song plays
- 3Creator pulls back to reveal face
- 4Creator delivers punchline
Transcript
I'm just kidding, those are dirty myrtles.
Original caption
Ocean eyes South Carolina edition 😂 #oceaneyes #billieeilish #trendingsong
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