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31.6Silent UGCDirect Question hookLifestyle
Hook
guys help is this the normal amount of product in the r.e.m beauty plumping gloss?
@becks.glow
5.4K followers · usually 498 views a post
Views
15.7K
Likes
553
Comments
15
Shares
5
Promoted product
r.e.m. beauty plumping gloss
Why it worked
The video taps into a common consumer concern about product quantity and perceived value, leveraging a popular brand to generate engagement through a question that invites community input and shared experiences.
Summary
The creator questions the amount of product in a newly purchased r.e.m. beauty plumping gloss, feeling that a significant portion is missing. The video shows the gloss in its packaging and held by the creator.
Structure
- 1Showing the r.e.m. beauty plumping gloss
- 2Creator expresses concern about the amount of product
- 3Close-up of the gloss tube
- 4Creator holds the gloss up to the light
Product placement
r.e.m. beauty plumping gloss ACTS - it is a cosmetic product that is applied to the lips. Removing it would change what happens in the video because the video is about the product itself. Boots UK APPEARS - it is a retail store where the product was purchased. Removing it would not change what happens in the video.
Original caption
@r.e.m. beauty I love you so much but is this right?? I JUST got this from @Boots UK in @Westfield (the woman even got it from the locked drawer) and it looks like so much product is missing 😭 #rembeauty #fembot #makeup #help #arianagrande