REM BEAUTY 50% OFF @ SHOPPERS 🇨🇦

@emma.s.alvarez

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SoundTikTok sound · original sound - emma.s.alvarez

Promoted product

r.e.m. beautyrembeauty.com

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

17 videos7 creators

Why it worked

The video capitalizes on a significant discount (50% off) for a popular beauty brand, creating a sense of urgency and value for viewers interested in makeup deals. The creator's genuine excitement and demonstration of products make the content relatable and aspirational.

Summary

The creator is at Shoppers Drug Mart and discovers that R.E.M. Beauty products are 50% off because the brand is being discontinued at the store. She shows several products, including eyeshadows, a highlighter serum, lip colors, and a brow gel, swatching some of them on her hand and expressing her desire to purchase many items.

Structure

1Discovering R.E.M. Beauty sale at Shoppers
2Explaining the reason for the sale (discontinuation)

Original caption

I’m gonna miss @r.e.m. beauty at shoppers 😭😭 @shoppersbeauty #rembeauty #rembeautybyarianagrande #shoppersfinds #makeupfinds #shoppersbeauty

More from @emma.s.alvarez

Product placement

R.E.M. Beauty (ACTS - makeup brand, its products are displayed and discussed, the creator is considering purchasing them, and swatches are shown. Removing it would change the video's topic and purpose.)

On-screen text

REM BEAUTY 50% OFF @ SHOPPERS 🇨🇦

Transcript

Okay guys, I'm at Shoppers. And everything for R.E.M. Beauty is 50% off. I literally double checked and asked. Because unfortunately they're getting rid of R.E.M. to move to Kylie. And like fragrance in here. Which is kind of sad but whatever. This is the eyeshadow that she wears on the tour. It's so pretty. This is the eyeliner marker. This is the eyeshadow that she wears on the tour. It's so pretty. And I'm low-key thinking about getting that. We found Miss Mercury which wasn't in stock the first time I came. I think we should get it. Trying to convince my sister to get it. Never mind, she's convinced. I also really like this called Honey. Dream Glow highlight serum. It's on my hand and my hand is super glowy right now. I also really like the eyeshadows. They have 'Smitten Kitten', 'Midnight Snack', 'Baby Doll'. Oh my god, I want everything guys. I've heard really good things about their blushes. I just love their packaging. So cute. They have a setting spray. They have a brow serum. Like, what? I really want to try this. Let's do the shade 'Pucker Up'. Let's try it. Okay, love the applicator. Look how pigmented this is. Okay, I just tried this one so cute. This is the shade 'Bubbly'. That's also really pretty. Okay, these are the 'Luminous Lip & Face Color'. I need to show you guys the applicator for the brow gel. Oh my god. My phone always does this. I don't know how much it is. Okay, need to swatch this. This is the shade 'Pink Razor'. I feel like this lighting isn't capturing it but it's so pretty. Okay, this is pink razor. I feel like the lighting isn't capturing it but it's so pretty. We need to show you guys the applicator for the brow gel. Oh my god. Okay, this is the fine. Let me know if you want to see a haul.